On World Emoji Day the new musical Emojiland premieres Off-Broadway. The show marks the first time emojis have been adapted into a long-form narrative and is the brain child of husband-and-wife duo Keith (book, music, lyrics) and Laura Harrison (book). It was partly financed by a Kickstarter campaign.

Emojiland tells the story of an emoji civilization contained within a teenager’s smartphone. When the phone falls behind a dresser, the inhabitants of Emojiland must figure out how to save themselves before the battery runs out and their universe shuts down, lost forever.