Facebook Adds Care Reaction
Facebook adds a seventh “reaction” button on its platform, shows a heart being hugged by an emoji.
It sits next to the other five reactions, introduced four years earlier, and the original thumbs up: like, heart, LOL, wow, sadness and anger.
The new reaction is intended as shorthand for the 2 billion global users to show caring, compassion and solidarity when commenting on a status update, message, photo or video during the COVID-19 pandemic.
“This idea of a hug reaction came back consistently as one of the emotions and feelings that were missing from reactions. And with the crisis that we are going through right now, there is no doubt that people need more compassion, more support.” Fidji Simo, head of the Facebook app, to USA Today
Whether the reaction only is a temporary addition during the pandemic or if it will stick around will depend on users’ reaction to it, according to Simo.