Danish media analytic Thomas Baekdal tweets a screenshot of Apple's and Google's respective cheeseburger emojis showing the different cheese placement. The tweet ignites a debate about where the different ingredients of a cheeseburger belong. Some users also point out flaws in the cheeseburgers from other companies, like Apple’s and Samsung’s lettuce placement, as well as the amount of sesame seeds on Facebook’s buns.

The viral tweet caught the attention of Google CEO Sundar Pichai, who wrote in response: "Will drop everything else we are doing and address on Monday:) if folks can agree on the correct way to do this!"