In his book “The Emoji Code: The Linguistics Behind Smiley Faces and Scaredy Cats” the linguist Vyvyan Evans comes to the defence of emojis. He argues that the criticism of emoji is only cultural elitism, for Evans emoji is the next step in the evolution of human language. “Emoji adds more than a splash of color to our digital alphabet. It provides a visual form of communication that is both resonant and powerful.”