The world premiere of Picture Character - An Emoji Documentary is held at the Tribeca Film Festival, New York, on April 28th. The tagline on the poster is "Everything you ever wanted to know about emoji". The film is directed by Ian Cheney & Martha Shane, and produced by Jennifer 8. Lee, of Emoji Nation, and executive produced (among many others) by Fred "Emoji Dick" Benenson.

The documentary was later renamed The Emoji Story.